Explanatory Models of Consumer Behaviour from a Psychological Perspective

Rus Mihaela ()
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Rus Mihaela: Faculty of Law and Administrative Science, Ovidius University, Constanta

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 354-357

Abstract: Consumer behaviour reflects people's behaviour when buying and / or consumption of goods and services, calling for the investigation to an interdisciplinary approach fundamentally different because of the nature of the acts and decision-making processes that compose it. The way people behave economically is the result of accumulation of life experiences under the influence of mobility and plasticity needs. The paper aims to present existing explanatory models of consumer behaviour in the literature as a means of explaining the specific behaviour patternsConsumer behaviour reflects people's behaviour when buying and / or consumption of goods and services, calling for the investigation to an interdisciplinary approach fundamentally different because of the nature of the acts and decision-making processes that compose it. The way people behave economically is the result of accumulation of life experiences under the influence of mobility and plasticity needs. The paper aims to present existing explanatory models of consumer behaviour in the literature as a means of explaining the specific behaviour patterns.

Keywords: behaviour; consumer; satisfaction; marketing; services (search for similar items in EconPapers)
JEL-codes: L84 M31 Z13 (search for similar items in EconPapers)
Date: 2015
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