Intangible Assets as a Source of Competitiveness

Alexandru Vlad Cãtãlina (), Ungureanu Gabriela () and Militaru Mãdãlina ()
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Alexandru Vlad Cãtãlina: The Bucharest Spiru Haret University, Faculty of Marketing and International Business The Bucharest Academy of Economic Studies, Institute of Doctoral Studies,
Ungureanu Gabriela: The Bucharest Spiru Haret University, Faculty of Marketing and International Business
Militaru Mãdãlina: The Bucharest Spiru Haret University, Faculty of Marketing and International Business

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 423-426

Abstract: Innovation is particularly important for economies that are approaching the frontiers of knowledge, improving long-term living standards. Companies must design and develop cutting-edge products and processes to maintain a competitive advantage. This requires sufficient investment in research and development (R&D), especially by the private sector; presence of scientific research institutions of high quality; extensive collaboration between universities and industry; protection of intellectual property rights.

Keywords: intangible assets; competitiveness; innovation; economic growth. (search for similar items in EconPapers)
JEL-codes: D8 D83 L2 L21 L25 (search for similar items in EconPapers)
Date: 2015
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