Strategy: Between Misuse and Abuse of the Label and the Concept

Bogdan Bacanu

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 444-449

Abstract: The study points out aspects of the use of the term strategy in the present theory of management, with demonstration of undesirable implications arising from inappropriate use. This takes the form of a deterioration of the meaning of the term or its usage is the distorting effect of abusive. Definition of the concept for managerial use emphasizes the inappropriate use of the word. The meaning offered by some authors creates confusion in the definition of other important concepts, due to the illogical and inconsistent links with the original Greek word and concept. Proposed discussion highlights dilemmatic landmarks that could have negative effects on the firm's strategy.

Keywords: strategy concept; strategy definition (search for similar items in EconPapers)
JEL-codes: M20 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:444-449

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