The Impact of New Technologies on Customer Relationship Management

Cerchia Alina Elena ()
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Cerchia Alina Elena: „Valahia” University Targoviste Romania

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 468-473

Abstract: In this paper, it has been tried to emphasize the impact of new technologies on Customer Relationship Management, how the customers understand the Customer Relationship Management and the mistakes that the companies are facing when they apply a CRM system. Modern information technology tools are used to collect useful data from customers. Using the information correctly, develops and it creates value for the company. CRM allows company to gather data from customer, identify the most valuable customers over time and increase loyalty by providing them customized products and services.

Keywords: CRM; Information Technology (IT), Business (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2015
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