Consumer Mind - a Real Black Box

Dinu Gabriel () and Dinu Loredana ()
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Dinu Gabriel: Faculty of Economic Sciences / Department of Economic Sciences, “Eftimie Murgu” University, Resita, Romania,
Dinu Loredana: Faculty of Economic Sciences / Department of Economic Sciences, “Eftimie Murgu” University, Resita, Romania,

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 497-501

Abstract: Speaking about professional ethics, market research has never been a model. These findings are trying to link the market research field with the one of science-fiction, which regards their implications. This new field is trying to explain that you should click the buy button in the mind of the consumer. Neuroscientists used laboratory research to sketch a map of brain activity responses for the desires and needs of certain products.

Keywords: MRI; consumer; behaviour; neuromarketing. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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