Sustainable Development and its Influence on the Change of Consumer’s Behaviour

Juganaru Mariana () and Juganaru Ion-Danut
Additional contact information
Juganaru Mariana: „Ovidius”University of Constanta, Faculty of Economic Sciences
Juganaru Ion-Danut: „Ovidius”University of Constanta, Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 514-518

Abstract: The current state of humanity is the result of our behaviour and interests, and in this context, marketing draws attention to the change of consumers and producers mentality and behaviour, in order to assure sustainable development. It is obvious that, currently, the consumer shows a high requirement in terms of choice and consumption of products/services and becomes more responsible to the consequences that its consumer behaviour can have on the future of humanity. Sustainable development admits that human activities are dependent on the natural environment and tries to outline a conceptual-theoretical and legal-operational stable framework for decisions making which concerns the human-environment report, whether it is about the environment that surrounds us, or the economic or socia environment. Our study aims to capture the points of convergence of studying consumer’s behaviuor with the principles of sustainable development, in order to allow the understanding and anticipating of both the trends in the evolution of production and consumption, and the marketing practices adopted by companies and expected by the consumers.

Keywords: consumer’s behaviour; sustainable development; current marketing (search for similar items in EconPapers)
JEL-codes: D70 F63 L1 M31 Q56 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/2015/ANA ... ssue_1_pt%20site.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:514-518

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().