Prospects of Development of Dairy Products Market in Georgia

Malania Elisabed (), Kochlamazashvili Lela () and Kandashvili Teimuraz ()
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Malania Elisabed: Professor of Caucasus International University
Kochlamazashvili Lela: Professor of Georgian Technical University Business Engineering Faculty
Kandashvili Teimuraz: Professor of Georgian Technical University Business Engineering Faculty

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 536-539

Abstract: The market of dairy products is one of the largest markets in Georgia. There are many companies in the country producing dairy products, although there is still high demand for imported goods on the market, which is caused by dissatisfaction of Georgian consumers with the quality of the national produce. The companies producing dairy products need to necessarily use marketing researches of the market in their business activities in order to make their products competitive with the imported one and provide the same conditions for them on the national market.

Keywords: Georgia; market; Agro-marketing; Dairy produce (search for similar items in EconPapers)
JEL-codes: L66 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:536-539

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