Organizational Consequences of Internal Marketing Naghi Remus

Naghi Remus Ionuþ (), Preda Gheorghe () and Para Iulia
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Naghi Remus Ionuþ: Faculty of Economics and Business Administration, West University of Timisoara
Preda Gheorghe: Faculty of Economics and Business Administration, West University of Timisoara

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 560-565

Abstract: The research efforts in the area of internal marketing have mainly been focused on identification of individual consequences (among which the most studied ones have been: employees satisfaction and organizational commitment) and less on studying the organizational consequences. In the present research we intend to analyse the effects of internal marketing upon the intensity of work conflicts, personnel fluctuation and organization’s performances. The research has been conducted on a number of 83 medium sized and large companies, from various sectors of activity of the Romanian economy. The results of our research are consistent with previous studies results, proving the existence of a significant relationship between the adoptions of internal marketing practices on the one hand, and work conflicts and organization’s performance, on the other hand. However, our research led to the rejection of the hypothesis according to which internal marketing has a direct and positive influence upon personnel fluctuation.

Keywords: internal marketing; work conflicts intensity; personnel fluctuation; organization’s performance. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:560-565

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