Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers

Nenciu Daniela Simona (), Constandache Mihaela () and Stanciu Anca-Cristina ()
Additional contact information
Nenciu Daniela Simona: „Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta
Constandache Mihaela: „Dimitrie Cantemir” Christian University, Faculty of Touristic and Commercial Management Constanta
Stanciu Anca-Cristina: „Ovidius”University of Constanta, Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 581-585

Abstract: The purpose of this research was to identify the accessibility of cosmetic products marketed by that company X among customers. The objectives of this research focused on analyzing the reputation of MAKEUP cosmetics range among customers, identifying the most accessed in the cosmetics product lines marketed by the company, identifying the accessibility of the product in terms of pricing, the identification of attractiveness behind choosing these cosmetics from a vast range of cosmetics marketed by competitors.

Keywords: research; accessibility; analysis; products; customers. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/2015/ANA ... ssue_1_pt%20site.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:581-585

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().