Is Bancassurance Concept Profitable for the Banking and Insurance Field in Romania?

Sahlian Daniela Nicoleta ()
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Sahlian Daniela Nicoleta: Faculty of Accounting and Management Information Systems, Bucharest University of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 1, 887-892

Abstract: Bancassurance is an integrated service, oriented to the client that follows by the distribution of insurance and banking products to exploit a still less capitalized potential of the Romanian market. The mechanism of this type of product is relatively simple. By bank, namely by its subsidiary stuff, the products of the insurance company are delivered to bank’s clients. The more and more important role of bancassurance is also underlined by the fact that over 50% of premium incomes made by life insurer from Western Europe provide from bancassurance sector. In this context, the purpose of this study is to show if there is a winning formula in bancassurance, starting from the construction of the types of products whose success is apparently based on simplicity and a higher degree of sophistication in construction.

Keywords: bancassurance; distribution channels; strategic partnership; join-venture (search for similar items in EconPapers)
JEL-codes: G21 G22 G24 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:1:p:887-892

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