Strategic Alternatives Adopted by Travel Agencies to Develop Tourism Services

Roxana-Mihaela Ionitã ()
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Roxana-Mihaela Ionitã: Christian University ”Dimitrie Cantemir”of Bucharest

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 2, 252-255

Abstract: Domestic and international tourism as a mass phenomenon is one of social events with the highest economic growth rate in the twentieth century. In Romania, the scale of this phenomenon is not very high, standing out modest position in terms of number of tourist arrivals, estimated at 0.6% of the world total, and revenue and lower a weight of 0.1% in world total. Just this demonstrates the complexity and subjectivity of the tourism phenomenon, influenced by economic, political, social, cultural, educational. The low level of development of a country and living standards, reduce tourist flows, even if it is rich tourism heritage.

Keywords: tourism; travel agency; strategy; development (search for similar items in EconPapers)
JEL-codes: M29 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:2:p:252-255

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