A Look at Managers’ Perception of the Innovation Activity in the Hotel Industry in Romania

Maria-Cristina Iorgulescu ()
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Maria-Cristina Iorgulescu: Bucharest University of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 2, 256-260

Abstract: The article presents the specific of the innovation activity in the hotel industry, by presenting the results of a qualitative research. Based on in-depth interviews with general managers of Romanian hotels, the study highlights managers’ perception of the importance of innovation for this specific economic sector. Moreover, the research brings under attention specific examples regarding the innovation activity in Romanian hotels, the types of innovation implemented and the frequency of their implementation in the accommodation units. The results mainly confirm the conclusions of previous studies, highlighting that the hotel industry does not implement radical innovations, but rather incremental ones, aimed at improving hotel’s activity.

Keywords: innovation; hotel; management (search for similar items in EconPapers)
JEL-codes: M10 O30 Z32 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:2:p:256-260

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