Characteristics of Business Strategies and Management Systems within Automotive Industry

Andreas Kompalla () and Jan Kopia ()

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 2, 267-274

Abstract: The target of this research paper is an exploratory research regarding the characteristics of business strategies and respective management systems within the automotive industry. Based on the evaluation of strategy publications of five car manufacturers there is a high degree of similarity regarding the duration of business strategies and its core targets (growth, customer satisfaction, sustainability and efficiency) within this branch. Corresponding management systems supporting business strategies are mainly ISO based. The automotive industry contributed significantly to the popularity of ISO 9001 in the metal product sector and in line with ISO 16949 as well as 14001 they benefit in respect to process efficiency, involving suppliers and customers or managing workforce.

Keywords: strategy; system; automotive; Porter; ISO (search for similar items in EconPapers)
JEL-codes: L10 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:2:p:267-274

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