Customer Relationship Management Using Information Technology

Oana Niþu (), Claudiu Valentin Niþu () and Cosmin Tileaga ()
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Oana Niþu: Faculty of Economics, "Ovidius" University, Constanta, Romania
Claudiu Valentin Niþu: Faculty of touristic and commercial management, „Dimitrie Cantemir” University, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 2, 327-331

Abstract: A CRM system very good implemented and used within a company will lead to increased sales, improved quality of sales process, productivity increase and successful achieving of the developed projects in companies, providing visibility into all the activities of the organisation. However, there is a CRM view that is strictly focused on information technology. This new perspective gives us the tools for a real overview of customers, tools that can be used to facilitate sales success and to improve customer relationships.

Keywords: CRM; SCRM; companies (search for similar items in EconPapers)
JEL-codes: M1 M2 M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:2:p:327-331

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