WEB 2.0 as a Customer Relationship Management Aplication - Specific Commercial Platform

Oana Niþu (), Claudiu Valentin Niþu () and Cosmin Tileaga ()
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Oana Niþu: Faculty of Economics, "Ovidius" University, Constanta, Romania
Claudiu Valentin Niþu: Faculty of touristic and commercial management, „Dimitrie Cantemir” University, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 2, 332-336

Abstract: Web 2.0 commercial platform is a platform specific to CRM applications. The new web services allow users to combine real-life activities with the support of the Web. Web 2.0 principles and services promotes the idea according to which we can provide the users free services. In this paper it is highlighted the connection between Web 2.0 - CRM - Companies, link that can help the organizations to better organize and manage the customer relationships.

Keywords: Web 2.0; CRM; companies (search for similar items in EconPapers)
JEL-codes: M1 M2 M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:2:p:332-336

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