Landing Pages Features to Attract Customers

Ioana Teodorescu and Viorel Vasile ()
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Ioana Teodorescu: The Bucharest University of Economic Studies, Bucharest, Romania
Viorel Vasile: The Bucharest University of Economic Studies, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2015, vol. XV, issue 2, 360-363

Abstract: This article aims to present and analyze the key elements of a successful landing page and how its commercial purpose can transform a visitor into a lead or customer. Considering that most businesses are online, the landing page is a useful tool to influence consumer behavior and to make him act in a certain way as he reached a page. We will try to discuss the psychological impact of tips and tricks when creating landing pages. There are two essential elements that can influence a visitor: the design and the copywriting of a landing page. With Internet growth, landing pages have become a good choice to create dedicated sales pages to send website visitors.

Keywords: landing page; Internet; customer; online (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xv:y:2015:i:2:p:360-363

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