The Development of Boutique Hotels in Bra?ov City

Codruta Baltescu () and Dana Bo?cor ()
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Dana Bo?cor: Faculty of Economic Sciences and Business Administration, Transilvania University of Bra?ov

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 1, 274-278

Abstract: Boutique hotels are hotel businesses dedicated to addressing a well-defined segment of customers. The development of the concept is an ongoing process, these accommodation units are already well known on the hotel market, thus reflecting their attraction among the guests. The paper highlights the main features of the boutique hotels, the specificity of the offer and analyzes the major global hotel groups in order to highlight their concerns in the direction of developing their own chains of boutique hotels. Aiming to identify the development of this hotel concept in our country, the paper also analyzes the units that fall into this category of establishments which operate in Brasov city.

Keywords: boutique hotels; hotel market; customer segments; global hotel groups. (search for similar items in EconPapers)
JEL-codes: L83 M21 M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:274-278

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