The Cost Structure - Key Element in the Development of Product Policy

Daniel Jiroveanu (), Georgiana Costache () and Cătălina Radu
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Daniel Jiroveanu: Bucharest University of Economic Studies
Georgiana Costache: Bucharest University of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 1, 320-324

Abstract: In the context of accelerating globalization, organizations need to face increasingly high challenges related to competitiveness. However a permanent adaptation to the impact of environmental factors involves actions that imply significant costs with a great impact on the profitability of the organization. In this regard, planning the launch of new products or services requires a strategic approach, a structural analysis of the costs and the identification of opportunities to increase optimization with the aim of increasing the effectiveness of the product policy.

Keywords: costs structure; product life cycle curve; product policy; costs management; product profitability (search for similar items in EconPapers)
JEL-codes: M11 M21 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:320-324

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