Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce

Ion Danut Juganaru () and Mariana Juganaru ()
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Ion Danut Juganaru: „Ovidius”University of Constanta, Faculty of Economics
Mariana Juganaru: „Ovidius”University of Constanta, Faculty of Economics

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 1, 325-330

Abstract: Sometimes, in marketing theory and practice it is used the generic phrase "manifestations or exhibition events", which actually refers to fairs, exhibitions, economic and/or business conventions, currently appreciated as being the most effective marketing tools. We are witnessing the enhacement of the interest of companies or organizations to participate in exhibition events (as exhibitors and/or visitors) due to the benefits that can be obtained as a result of their participation. In a significant extent, the success of an exhibition event depends on the activity of the organizer. The Chambers of Commerce are institutions which, still since their establishment, set themselves to be involved in organizing fairs, due to the role played by them in supporting and stimulating the entire economic activity, locally, nationally, and internationally. In this work, we propose to present significant aspects of the history of fairs, presenting a case study on the activity of Constanta Chamber of Commerce.

Keywords: fairs and exhibitions; marketing tools; chambers of commerce (search for similar items in EconPapers)
JEL-codes: L31 M21 M31 O43 R11 Z10 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:325-330

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