CSR Communication in the Romanian Banking System

Georgiana-Loredana Frecea ()
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Georgiana-Loredana Frecea: The Bucharest University of Economic Studies Doctoral School of Economics and International Affairs

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 1, 515-520

Abstract: The CSR dimensions of the Romanian banking sector should be linked to the key role of the financial enterprises, as primary intermediaries on the global market. This position results from their ability to rapidly spread positive or negative economic circumstances on the other markets, influencing the financial sustainability of the entire world as a whole. Various differences has been noted in the Romanian banking system due to the importance attached to representative stakeholders and to the CSR communication tools. Starting from the relationship between stakeholders and the reputational value, this paper aims to establish a valuable approach to the existing connections between the main stakeholders and the CSR communication strategies in Romania. The focus is on the efforts to regain the trust in banks through developing the corporate identities in accordance with the CSR principles

Keywords: corporate social responsibility; banking sector; Romania (search for similar items in EconPapers)
JEL-codes: G21 M14 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:515-520

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