The International Macro-Environment of an Organization

Ileana (Badulescu) Anastase () and Cornel Grigorut ()
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Ileana (Badulescu) Anastase: TOMIS University of Constanta

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 1, 7-13

Abstract: The international macro-environment (supranational macro-environment) brings together all the uncontrollable factors with a global impact, and it is related to the organization’s indirect relationships on international markets. Romania’s globalization and the EU integration increased the importance of the macro-environment for all organizations, regardless of their degree of internationalization. In marketing, we must master the main agreements between countries and the regulations emanating from general international bodies, reflecting on their business, on different foreign markets. Knowledge of the international environment is possible only through an analysis of its components (Anastase, I., 2012, p.41).

Keywords: macro-environment; environment; marketing; commercial; worldwide. (search for similar items in EconPapers)
JEL-codes: H83 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:7-13

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