The Influence of Emag Image Brand Among Resita's Online Consumers

Gabriel Dinu () and Loredana Dinu ()
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Gabriel Dinu: "Eftimie Murgu" University of Resita
Loredana Dinu: "Eftimie Murgu" University of Resita

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 2, 318-322

Abstract: The need for a strong brand in the online environment should be among the first steps to takeinto consideration while you want to grow a business. For a brand , one of the most importantmissions , especially in the online strategies is to define an identity , a "voice", that is easilyrecognizable. This identity must be the basis that you are using on all social networks and on allthe strategies.

Keywords: consumer; online; brand; behaviour; Internet (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:318-322

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