Policies and Strategies Quality Courier Services Market Case Study DHL

Nicoleta Andreea Neacşu () and Simona Bălăşescu ()
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Nicoleta Andreea NeacÅŸu: Transilvania University of BraÅŸov
Simona Bălăşescu: Transilvania University of Braşov

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 2, 355-360

Abstract: In this paper we presented some of the policies and strategies quality courier servicesimplemented at DHL. We focused on this company because it is the only one that has achievedSuperbrand status in category '' Transport and Courier '. This company is an economic model to befollowed, both in terms of the values it perpetuates the market and developed a business model. Company policy in quality, is to offer its customers high quality services in the field of courierservices at a competitive price, under achieving a good profit for the company and a good salaryfor employees.

Keywords: courier services; transportation; fast delivery; courier services market (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:355-360

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