Quantitative Investigation on the Influence of Social Customer Relationship Management on the Profitability of Companies

Liliana Nicodim (), Claudiu Valentin Niţu () and Gabriel Croitoru ()
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Liliana Nicodim: "Ovidius" University, Constanta
Claudiu Valentin Niţu: „Dimitrie Cantemir†University, Bucharest
Gabriel Croitoru: "Valahia" University, Targoviste

Ovidius University Annals, Economic Sciences Series, 2016, vol. XVI, issue 2, 367-371

Abstract: The epistemological positioning of scientific approach involves the diversity of the viewpoints ofacademics and specialists, exclusiveness not being considered. This paper aims to reflect owncontributions to the development of management theory and management practice in Romania. First of all, the proposed scientific approach is a positivist approach, because it envisages theinterposition of own reflections, an observation of what is happening in the market, an authenticpresentation as it is. The main objective of this scientific research is to highlight the importance of social media as amean of business development by creating new opportunities through promotion and a better brandvisibility in the market. Quantitative investigation of this paper was conducted based on assessment questionnaire,addressed to the employees of some Romanian companies.

Keywords: customer relationship management; companies; economic performance (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:367-371

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