Few Marketing Tools to Communicate and Promote the Vaccination Campaigns

Muhcina Silvia () and Popovici Veronica ()
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Muhcina Silvia: “Ovidius†University of Constanta
Popovici Veronica: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2017, vol. XVII, issue 1, 330-335

Abstract: A health system that is, in its turn, healthfully conceived, implemented and managed, and that ismainly focused on preventing themedical conditions that may alter the population’s health, canhave a major contribution to reducing the costs involved in treating and curing various diseases. Inorder to achieve this, the health decision makers need to initiate and conduct informationcampaigns for the population, on the subject ofknowing and applying the most suitable illnessprevention methods. In this paper, we aim to present briefly a few of the marketing tools throughwhich the responsible health actors can communicate to various audiences about the advantages ofillness prevention through vaccination campaigns.

Keywords: marketing; communication; tools; vaccine; campaigns (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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