Using of Social Media Features in Tourism Management The case of Using Social Media in Georgia

Meladze Maia () and Olkishvili Mariam ()
Additional contact information
Meladze Maia: Grigol Robakidze University
Olkishvili Mariam: Caucasus International University

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 1, 28-32

Abstract: Social media, as one of most powerful online networking tools, has been integrated into a partof social and economic life in the world. The role of social media in tourism has been increasinglynoted and researched as an emerging topic. Social media plays an important role in many aspectsof tourism, especially in information search and decision-making behaviours. The paper discussesabout the concepts of social media and other aspects like the growth and benefits, role andrelevance of social media marketing strategies in tourism. The research includes how tourism companies use Social Media in Georgia, what kind ofactions exist in Georgian tourism business. Exactly how they use that platforms in the marketingactivities of the company, even though if they realize role of social media, as a great opportunity toestablish effective communication with customers.

Keywords: Social media; Tourism Management; hotel; customer communication (search for similar items in EconPapers)
JEL-codes: M11 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/6.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xviii:y:2018:i:1:p:28-32

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().