M-Devices` Use For Purchasing Tourism Products by the Young Generation

Băltescu Codruța Adina () and Boșcor Dana ()
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Băltescu Codruța Adina: “Transilvania†University of Brașov
Boșcor Dana: “Transilvania†University of Brașov

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 2, 194-198

Abstract: The development of information technologies has revolutionized the buying process for tourism products. Visitors' access to information has greatly expanded, their selection alternatives have multiplied, the acquisition modalities have diversified, and the devices that allow all these changes are getting more and more performing. The use of mobile phones for information and also for buying tourism products is currently a habit for a growing number of visitors. But, indisputably, the majority is represented by the younger generation. This article analyzes the purchasing behavior of tourism products by the young generation and presents the results of a quantitative marketing research conducted among students from Transilvania University of Brașov. Findings indicate the extensive use of m-devices, the major benefits being usefulness and time saving, but also the fact that m-devices generate pleasure, relaxation and fun. In the future, respondents believe the interest of users will grow even more.

Keywords: m-devices; e-commerce; tourism products (search for similar items in EconPapers)
JEL-codes: L81 M31 Z33 (search for similar items in EconPapers)
Date: 2018
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