Correlation Between Educational Marketing and Principles Quality Management Associated with Education

Ghiţă Ramona-Cristina ()
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Ghiţă Ramona-Cristina: University of Craiova

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 2, 449-455

Abstract: In the current environment of increased competitiveness and marketing development, educational institutions need an innovative approach to providing genuine services that increase the organization's visibility on the market. Educational marketing, as a responsible and profitable management structure, means gaining confidence among the direct or indirect beneficiaries of education, hence resulting in quality assurance. Analyzing marketing as a fundamental element of strategic management, this study aims to establish a connection between theory and practice, using a number of methodological activities such as literature, identifying pedagogical issues, analyzing the difficulties faced by educational management, formulating ideas and generating conclusions. At the same time, the result of this research is a conceptual model of "Perpetual Educational Marketing" for shaping a marketing strategy adapted to the principles of quality management and new requirements in the field of education with social impact on the consolidation of a collaborative organizational culture.

Keywords: Quality management; interdependence; reliability; adaptation; “perpetual educational marketing†(search for similar items in EconPapers)
JEL-codes: I2 J5 M5 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xviii:y:2018:i:2:p:449-455

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