Business Performance Evaluation, in the Light of Corporate Social Responsability

Zsido Kinga Emese ()
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Zsido Kinga Emese: University of Medicine, Pharmacy, Sciences and Technology of Targu Mures

Ovidius University Annals, Economic Sciences Series, 2018, vol. XVIII, issue 2, 555-559

Abstract: Global economic and social changes determined managers to change traditional strategies and to approach business performance from new and totaly different point of views. Future strategies should pursue the value creation to all stakeholders. The aim of the article is to draw attention to the increasingly important Corporate Social Responsability (CSR) and to make proposals to measure it and to accommodate it in the Financial Reports. As a first step, I will make on overview of the theoretical approach of the (CSR) subject, than, I will present and propose a group of indicators to measure the CSR activity. Regarding to the material and methods, I used several CSR Reports, internationally recognized and applied indicators (e.g.: DJSI), rates for a quantitative and qualitative performance analysis). This paper brings a possible alternative to evaluate the companie’s responsible behavior. Indicators are evaluating the companies accordig to different aspects. In addition to accounting and financial reporting, introducing the social (and environmental) reporting, would certainly have interest for local community (and not only), therefore the author recommend inclusion the results of corporate responsible evaluation in the notes to the Financial Statements mandatory for every enterprise.

Keywords: social responsability; value creation; business performance (search for similar items in EconPapers)
JEL-codes: G32 (search for similar items in EconPapers)
Date: 2018
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