Business Intelligence, the New Managerial Tool: Opportunities and Limits

Adriana Grigorescu (), Daniela Baiasu () and Razvan Ion Chitescu ()
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Daniela Baiasu: University of Valahia
Razvan Ion Chitescu: National University of Political Studies and Public Administration

Ovidius University Annals, Economic Sciences Series, 2020, vol. XX, issue 1, 651-657

Abstract: Business intelligence is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. An operational BI system helps non-technical users with very fast and intuitive ways of processing and viewing data. The main goal of a BI initiative is to turn a company's information into a structured and analyzable perspective - in other words, real business intelligence, which can inform the decision-making process within the company. Through this study, we want to identify the advantages and limitations of business intelligence solutions perceived by the Romanian companies, as well as its use as a managerial tool for observing the evolution of business, its impact on managerial decisions, and the ease with which managers can use it. By using Business Intelligence, you can eliminate inefficient bottlenecks, refine existing business processes, automate routine tasks, and introduce new levels of work organization and prioritization.

Keywords: business intelligence; managerial decisions; tools; Romania (search for similar items in EconPapers)
JEL-codes: M15 M20 O33 (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (3)

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