Consumers Perceived Prospects and Benefits Regarding the Nanotechnology Practices in the Fashion Industry

Ionela-Andreea Puiu ()
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Ionela-Andreea Puiu: The Bucharest University of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2020, vol. XX, issue 2, 459-463

Abstract: Nanotechnology appeared as an interdisciplinary science that was meant to revolutionize the process of realizing clothes, supplying innovative chemical, organic, and psychical features that were not attainable previously. The present paper proposes to investigate the consumers' awareness, risks, and benefits beliefs about the nanotechnology procedures employed in the fashion industry production. In this regard, we administrated a survey on Romanian consumers; aged 18-30 years. To the collected data, we applied an exploratory analysis, followed by confirmatory factor analysis. The results indicated two factors and good psychometric properties of the designed scale, while the fit indices recorded excellent scores. Also, the performed analysis revealed that consumers are willing to buy garments realized with nanotechnologies, followed by house cleansing products, while cosmetics and food realized with nanotechnology procedures are at the end of their shopping list.

Keywords: Nanotechnology; Nanomaterials; Fashion Industry; Risks; Consumer Behavior (search for similar items in EconPapers)
JEL-codes: C38 D12 L67 O31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xx:y:2020:i:2:p:459-463

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