Challenges in Using AI in Online Commerce

Diane Corina Paula Vancea () and Andrei Nemirschi ()
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Diane Corina Paula Vancea: “Ovidius†University of Constanta
Andrei Nemirschi: NA

Ovidius University Annals, Economic Sciences Series, 2020, vol. XX, issue 2, 559-563

Abstract: With the sharp rise in digitalization, we see an increase in human-machine interaction. In the context of the pandemic, online commerce has risen sharply and so have the challenges both retailers and customers face. This article explains the role of Industry 4.0 in accelerating economic development in general, it defines the categories of bots (robots) that can be used in different types of activities/services, it presents the challenges, advantages - disadvantages of technology and of artificial intelligence use in global development. We present an analysis of the current general situation while investigating the future trends regarding the increasingly accelerated use of artificial intelligence in industry and services. The article is based on studies conducted during this period regarding the role of artificial intelligence in the current economic context, as well as those regarding the human-machine relationship. It represents a kind of explanatory research on this huge challenge caused by unprecedented scientific and technological development.

Keywords: online commerce; machine learning; industry 4.0; the fourth industrial revolution; RPA (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2020
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