The Impact of the COVID-19 Pandemic on Electronic Commerce in Resita

Gabriel Dinu (), Loredana Dinu () and Jeanina Ciurea ()
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Gabriel Dinu: “Babes Bolyai†University
Loredana Dinu: “Babes Bolyai†University
Jeanina Ciurea: “Babes Bolyai†University

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 1, 506-514

Abstract: This paper aims to highlight the changes in the intention of the population to buy, moving the center of interest from traditional trade to e-commerce. E-commerce can also be defined as a process of buying or selling through via remote data transmission. This approach is specific to the expansive policy of marketing of commercial companies. Consumption is not at this point a framework recognised to be a need and subjected to the social bond, however it is optional for helping to conduct the changes following the COVID-19 pandemic. It is very important to understand that online business is not limited to the sale of products via the Internet. Electronic business involves maintaining contacts with suppliers, potential business partners, but also customers, the promotion of products and/or services provided using electronic means.

Keywords: marketing; Internet; e-commerce (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:506-514

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