Social Media and Public Universities. Theoretical Aspects

Alexandru Grigoras ()
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Alexandru Grigoras: “Alexandru Ioan Cuza†University of Iasi

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 1, 530-534

Abstract: The massive and dizzying irruption of Information and Communication Technologies that we are currently witnessing has substantially transformed the way in which people learn, teach, communicate, work, and, basically, how they live. It has affected nearly every fact of life, including the educational process. The universities, both public and private, have begun to increasingly rely on the Internet, and especially on social media, to reach out and get closer to students. As a result, social media marketing has received increased attention in marketing for higher education. This paper aims at clarifying some of the concepts of marketing communication in public universities and set the theoretical background for future research.

Keywords: higher education; Romania; social media; literature review; public universities (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:530-534

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