Modern Means of Promoting Flower Sales in Constanța

Mariana Juganaru () and Ruxandra Florentina Firica ()
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Mariana Juganaru: “Ovidius†University of Constanta
Ruxandra Florentina Firica: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 1, 552-558

Abstract: The development, considered spectacular, undergone by direct and digital marketing at the present time is due to the Internet and the digital technologies’ innovations (smartphones, tablets, and other digital devices, but also the variety of digital platforms available on mobile, such as social media platforms). The companies' focus on the implementation of direct and digital marketing is materialized in the development of a new business model, able to ensure success by increasing the satisfaction of the wishes of different categories of customers. At the same time, direct and digital marketing tools are increasingly accepted by customers, who perceive them as modern means of promotion, able to develop close, interactive relationships (with offerers and other customers). This study draws attention that promotion activity is changing, and the implementation of direct and digital marketing tools can be an opportunity to develop a successful business, even in the flower market.

Keywords: direct and digital marketing; promotion; flower market; marketing research (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2021
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