Implementing Marketing Principles in Pre-university Education, during the Covid-19 Pandemic

Mariana Juganaru () and Ilinca Teodora Beches ()
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Mariana Juganaru: “Ovidius†University of Constanta
Ilinca Teodora Beches: “Ovidius†University of Constanta

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 1, 559-565

Abstract: The global context changed, unexpectedly, in 2020, due to the COVID-19 pandemic. The entire human activity was disrupted, and the decision-makers had to find solutions to solve all the problems which ensued. The assimilation of ICT in the modernization of education has been a topic of interest for over two decades for various European and national organizations. By the beginning of 2020, many approaches had stopped at the debate and proposals’ phase. Ensuring the continuity of the education activity in the pandemic context has meant the start of the widespread use of ICT, but under very different conditions. This study puts emphasis on the perceptions of pupils, parents, and teachers from a general school in Constanța regarding online education, but also on the awareness that the use of marketing principles is the way to correlate supply with educational demand, promote and strengthen the image of the school within the community.

Keywords: online education; coronavirus pandemic; education marketing (search for similar items in EconPapers)
JEL-codes: I10 I18 I20 I28 (search for similar items in EconPapers)
Date: 2021
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