Can Companies Achieve Their Quality Goals Using the Right Strategies?

Anca Madar () and Nicoleta Andreea Neacsu ()
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Anca Madar: “Transilvania†University of Brasov
Nicoleta Andreea Neacsu: “Transilvania†University of Brasov

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 1, 566-571

Abstract: In the face of increased market competition due to the globalization of the economy and rapid innovation, organizations need to find new ways to maintain their market position and gain new markets. Among the various strategies that organizations can use to achieve this goal, such as marketing strategies, pricing, promotion, etc., are quality strategies. The authors of this paper wanted to exemplify how the implementation of a well-chosen quality strategy determined significant results in the activity of the analyzed company.

Keywords: quality strategy; customer satisfaction; quality management; efficiency (search for similar items in EconPapers)
JEL-codes: L15 (search for similar items in EconPapers)
Date: 2021
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