Business Strategy: Choosing the Right Fit

Gabriela Nicoleta Andrișan () and Andra Modreanu ()
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Gabriela Nicoleta Andrișan: The Bucharest University of Economic Studies
Andra Modreanu: The Bucharest University of Economic Studies

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 2, 570-574

Abstract: According to the available strategy literature, companies constantly adapt their business strategies in response to their ever-changing environment. This variation can make it difficult for businesses to choose the best strategic fit. When someone selects a business strategy, he/she must take several steps to achieve his/her aims. As a result, determining the best strategic framework for achieving the end goal is a critical first step. A strategic mindset and vision can help an organization determine its best strategic approach. The paper proposes a conceptual framework for developing a business strategy that will allow a company to meet its stated objectives. The existing literature review produced a synthesis of the required steps, leaving room for future research.

Keywords: strategy; business strategy; company; strategic tools (search for similar items in EconPapers)
JEL-codes: M1 M19 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:570-574

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