 Methods, Instruments and Scales Used for Country Image Measurement: A Literature ReviewDenisa Adriana Dragoi () Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 2, 688-698 Abstract: The current paper addresses country image from the evaluation and/or assessment perspective. The literature offers a plethora of definitions and conceptualizations of country image - thus the lack of consensus regarding the best way in approaching the most relevant tools and scales in measuring it. This subject was chosen due to the importance and increased impact that a county’s image has on all its functional sectors (tourism, immigration, foreign investment etc.), thus influencing people’s quality of life. The aim of the paper is to offer an overwiev of the methods, tools and scales used in measuring country image as a basis for a further, newer and improved scale and research model to be built - encompassing wider dimensions of the country image itlself. Keywords: country image; scale; measurement; country image evaluation; country image assessment (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:688-698 Access Statistics for this article Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC. |
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