Improving the Organizational Resilience during COVID-19. An Analysis of the Romanian Banking Sector

Georgiana-Loredana Schipor (Frecea) ()
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Georgiana-Loredana Schipor (Frecea): The Bucharest University of Economic Studies, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 1, 417-424

Abstract: Organizational resilience refers to the firm capability to face unexpected shocks and recover after major changes in the business environment. The present paper focuses on the COVID-19 pandemic as the main external shock for the Romanian banking sector, developing a theoretical approach based on the corporate social responsibility mechanism. Starting from the stakeholder theory and the reputational implications of corporate social responsibility (CSR), the main effects of the COVID-19 pandemic for the banking institutions were analyzed. Thus, the stakeholder engagement was used as a prior feature of the resilient banks, suggesting that digital banking services have positively amplified the customer experience in terms of security, efficiency and transparency through CSR. The comparative case study of the Romanian sector leading banks explores the managerial implications of the health crisis for organizational resilience, investigating the CSR practices as response to the pandemic context.

Keywords: organizational resilience; corporate social responsibility; stakeholders; digital banking (search for similar items in EconPapers)
JEL-codes: G21 M10 M14 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:417-424

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