Achieving Business Success in the Fourth Industrial Revolution: The Case of Procter & Gamble

Gabriela Andrisan () and Andra Modreanu ()
Additional contact information
Gabriela Andrisan: The Bucharest University of Economic Studies, Bucharest, Romania
Andra Modreanu: The Bucharest University of Economic Studies, Bucharest, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 1, 482-490

Abstract: In the highly competitive and constantly changing business world that depicts today’s global economy, companies that manage to succeed seem to be those that keep their core values and competitive grit whilst adapting to the context of the Fourth Industrial Revolution. A successful company applies strategic thinking in order to compete for the future and manages to adhere to its healthy core values and efficient business practices in its pursuit to create and deliver the right products or services to its consumers. The aim of this paper is to display some key factors for business success and how it can be manifested and to present the situation specific to the Procter & Gamble company as an example of great success within the current economic context. The methodology was based on a qualitative research method. The paper shows that Procter & Gamble manages to adapt to market conditions, to strategically think about the future and to register excellent business results whilst placing the consumer in the center of its preoccupations. Also, it contributes to a better understanding of this successful global company facing the challenges of the Fourth Industrial Revolution.

Keywords: Procter & Gamble; company; business success; the Fourth Industrial Revolution (search for similar items in EconPapers)
JEL-codes: F23 M10 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:482-490

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().