Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns

Alexandru Grigoras ()
Additional contact information
Alexandru Grigoras: “Alexandru Ioan Cuza†University of Iasi, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 1, 583-590

Abstract: Communication through the social networks in the educational field has been and continues to be a rather under-researched topic. This study is a sinthesis of literature which aims at sheding some light at how higher education institutions use social media during the admission campaigns. Findings shows that strategy regarding the content posted on social is very important and without interesting and captivating content, the presence on social networks is not useful for an institution. Public institutions should understand the market dynamics and technology evolution and try to find and apply new, more effective communication tools.

Keywords: higher education; Romania; social media; literature review (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/16.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:583-590

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().