Using Virtual Assistants as Relationship Marketing Instruments

Dragos Florentin Mariciuc ()
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Dragos Florentin Mariciuc: “Alexandru Ioan Cuza†University of Iaşi, Faculty of Economics and Business Administration, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 1, 634-641

Abstract: For some years have appeared countless applications and web pages that seek to create a conversation with an end user through an artificial intelligence that reacts by answering questions either by text or by voice, as an average person does. We are talking about the so-called Chatbots, which have been acquiring great importance due to their different and practical applications in the real world as is the case of the interaction between large companies and their customers. This article aims to present an overview of what Chatbots are with their applications and background. Chatbots are tools that allow us to simulate a person talking to real people in real time, although it is not only characterized by responding with texts, it also does so with voice, and even with emojis, this facilitates that conversations remain as natural and organic as possible to offer a better experience to the user.

Keywords: chatbots; artificial intelligence; technology; satisfaction; loyalty (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
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