Strategic Corporate Social Responsibility and Employees: An Analysis of Romanian Post-millennials’ Perceptions

Andra Modreanu () and Gabriela Nicoleta Andrisan ()
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Andra Modreanu: The Bucharest University of Economic Studies, Romania
Gabriela Nicoleta Andrisan: The Bucharest University of Economic Studies, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 1, 651-658

Abstract: Strategic corporate social responsibility has been used to attract and retain valuable stakeholders. Therefore, it is important to acknowledge how the youngest workforce, respectively the Z individual, perceives the ongoing responsible initiatives. The purpose of the current paper was to comprehend how a responsible employer among other factors may influence the perception of Romanian post-millennials from an employee perspective. Hence, this study has been conducted through the use of a qualitative research method, respectively the group-focused discussion technique. The collected data has been examined following a content analysis approach. Even though it is assumed that generation Z may be sensitive to responsible practices and more willing to priorities the common good, the results of the study sustain the contrary. Romanian post-millennials seem to evaluate the responsibility of an organization mostly based on the benefits a company may provide to them as workers, and rather less through social and sustainable practices.

Keywords: corporate social responsibility; strategic corporate social responsibility; generation Z; employees; Romania (search for similar items in EconPapers)
JEL-codes: L19 L29 M14 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:651-658

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