Difficulties and Opportunities in Online Promoting and Selling Agri-Food Products

Elisa Pirlea () and Mihai Anghel-Badescu ()
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Elisa Pirlea: The Bucharest University of Economic Studies, Romania
Mihai Anghel-Badescu: The Bucharest University of Economic Studies, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 1, 676-684

Abstract: The emergence of technological innovations in marketing are key factors of competitive advantage within companies in the agri-food sector. Internet within the global economic panorama, including in the agri-food environment, requires the raising of promotion standards over traditional marketing models. Caught up in this difficult situation, agri-food companies need to focus on them, mainly as an information provider. They need to be aware that they are dealing with a completely new customer who is an active part of the marketing process. As a scope, the objective of the paper is to analyse the contribution of innovations in marketing to the agri-food sector. Specifically, our paper is based on a review of a database of over 300 articles, collected from marketing and business magazines, covering a period of over 20 years.

Keywords: agri-marketing; online; promoted; difficulties; opportunities (search for similar items in EconPapers)
JEL-codes: Q13 Q17 Q21 (search for similar items in EconPapers)
Date: 2022
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