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“To Nudge or Not to Nudgeâ€: Public Policies and People’s Resistance to Change

Aurora Murgea ()
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Aurora Murgea: West University of Timișoara, Faculty of Economics and Business Administration, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 395-403

Abstract: Almost two centuries distance from John Stuart Mill and Adam Smith’s works, the Homo economicus concept seems to have fewer and fewer supporters. Designing economic policies based on the idea of an entirely rational individual who has access to all the relevant information and takes decisions strictly following his interest is no more realistic. Several politicians, such as Barack Obama and David Cameron, have used behavioural insides to draw public policies. In this context, this paper has as a main objective to realise a SWOT analysis of nudge-based policies, also trying to answer the next questions: Are they effective? Are they ethical? Are there any limitations in applying nudging in public policies to overcome the main downsides?

Keywords: behaviour; change; nudge; public policies (search for similar items in EconPapers)
JEL-codes: D91 E71 G40 H30 (search for similar items in EconPapers)
Date: 2022
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