Circular Economy Business Models: The Case of Lush

Gabriela Andrișan (), Cătălin Grădinaru () and Sorin-George Toma ()
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Gabriela Andrișan: The Bucharest University of Economic Studies, Doctoral School of Business Administration, Romania
Cătălin Grădinaru: University of Bucharest, Faculty of Administration and Business, Romania
Sorin-George Toma: University of Bucharest, Faculty of Administration and Business, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 491-497

Abstract: Changing from a linear to a circular economy in business poses a number of real-world difficulties for businesses. The following research paper investigates the definition of circular economy and its key features in order to gain a clearer appreciation of the ramifications of this change. The business procedures of the company known as Lush are analyzed in order to address these issues from a practical perspective. A synthesis of the most common characteristics and what the principle entails would be deduced as a result of the established examination of the literature, leaving an opening for any additional study in later works in which each element proposed in this article can be expanded upon. The results show that circular economy is a vast topic that may be tackled in a variety of ways. The findings of this study can also be utilized to better understand how businesses might apply the theoretical framework in real-world situations.

Keywords: business models; circular economy; sustainability; value creation; value proposition (search for similar items in EconPapers)
JEL-codes: M1 M19 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:491-497

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