The Influence of Information Technologies on Public Communication Within Sports Organizations

Iulian Georgescu (), Anca Antoaneta Vărzaru () and Mădălina Georgiana Mangra ()
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Iulian Georgescu: University of Craiova
Anca Antoaneta Vărzaru: University of Craiova
Mădălina Georgiana Mangra: University of Craiova

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 560-563

Abstract: Information, communication, and digital technologies such as the Internet, social media channels, mobile communication devices, big data, and artificial intelligence technologies generate new challenges for public communication within organizations that have the public as users of services. Private organizations in Romania have already implemented information, communication, and digital technologies. Moreover, in the sector of public organizations in sports (municipal and county sports clubs), significant steps are being taken towards modernizing public communication based on information, communication, and digital technologies. The paper proposes an empirical study on the employees of municipal and county sports clubs concerning the impact of information, communication, and digital technologies on the public communication of these clubs. The collected data is processed using artificial neural network analysis. Following the interpretation of the data, we show that social media represent the most critical technologies that influence the public communication of municipal and county sports clubs.

Keywords: public communication; mobile communication; social media; Big Data; artificial intelligence; sports organizations (search for similar items in EconPapers)
JEL-codes: M31 O15 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:560-563

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