The Sales Strategies of “Online†Stores, in the Context of Increased Competition

Florin Iordanoaia ()
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Florin Iordanoaia: “Education and Staff Training†Association of Mangalia, Romania

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 584-593

Abstract: "Online" stores have grown in popularity all over the world. These tend to become dominant, even covering large "en-details" sales segments and some niches on the "en-gross" market. This situation forces companies to follow very carefully the competition situation, the appearance of "new players" on the online market. The situations and developments of several online sales companies, which cover a large segment of the current market, were followed, as well as their management and marketing strategies, which they use to maintain and develop. Several aspects have been observed that can be used by the managers of smaller firms that have entered this market or are about to enter.

Keywords: internet; strategy; trade; manager (search for similar items in EconPapers)
JEL-codes: L81 M13 M15 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:584-593

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