Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis

Mariana Jugănaru () and Iulia Maria Drăghici ()
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Mariana Jugănaru: "Ovidius" University of Constanta
Iulia Maria Drăghici: "Ovidius" University of Constanta

Ovidius University Annals, Economic Sciences Series, 2022, vol. XXII, issue 2, 614-621

Abstract: Humanity has been facing the pandemic (triggered at the start of 2020) generated by the new coronavirus for about two years. In a short space of time, the entire economic and social activity has been disrupted. For a lot of areas/sectors, uncertainty, insecurity and chaos were becoming the normal framework for doing business. New needs and desires, some of them difficult to anticipate, were starting to emerge. Gradually, each individual would experience the consequences of the pandemic with a different intensity and in various aspects of his/her personal and professional lives. All these changes have led to the emergence of a new lifestyle, which has also brought about farreaching changes in terms of buying behavior. The objective of this paper is to analyze the results obtained by a real estate company which has capitalized on the changes in buying behavior in the new environment generated by the pandemic.

Keywords: consumer behavior change; pandemic; opportunities; real estate market (search for similar items in EconPapers)
JEL-codes: D91 L26 M31 O18 R21 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:614-621

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